How to increase consumer confidence?
What is trust? Trust is the expectation that members of a society or a particular social group will behave honestly, showing readiness for mutual assistance in accordance with generally accepted norms and customs. Such behavior is more effective than behavior based on rational calculation and formal rules that must be constantly developed, agreed upon, defended in court, and then enforced, including with the help of coercive measures [1].
Trust is also one of the main conditions for achieving the goals of effective entrepreneurship between business partners. Many researchers prove that trust in modern conditions acquires the status of an economic category. It becomes an important factor that must be taken into account when developing a company’s development strategy.
Trust between the manufacturer and the buyer is based on such qualities as:
- High level of social responsibility;
- The coincidence of the values ??of the consumer and the company;
- Compliance of the declared level of quality of the product/service with the actual one;
- Accumulated experience of the company in the market;
- Customer care [2];
The above qualities are combined in brands operating on the Halal system.
Voluntary certification through the Halal system allows enterprises to demonstrate to consumers their openness and confidence in their own product.
It is important for Muslim consumers to find a response to their requests among manufacturers. When a customer’s values ??align with the company’s, they will use the company’s products more easily and more frequently.
Passing certification by the Halal certification system is a step towards taking care of the client.
[1] Master’s thesis “Communication support for brand trust in the field of higher education” Golomidova K.A. (“Ural Federal University named after the first President of Russia B.N. Yeltsin”);
[2] Master’s thesis “Trust as a factor in improving the efficiency of business firms: country analysis” Pidodniy A. V. (“Ural Federal University named after the first President of Russia B. N. Yeltsin”)
Salih Pateev