Benefits of Certification

What are the advantages of a certified institution from a non-certified one?

What are the strengths of the enterprise after passing the stages of certification?

Of the main it is worth highlighting:

• Increasing the level of consumer confidence, in general, and Muslim buyers, in particular;
• Increasing the competence of employees in matters of hygienic standards for food production, in matters of the canonical norms of Islam regarding food production;
• Confidence that you use only permitted raw materials for the production of your own products;
• Confidence in the quality of the raw materials used;
• Availability of access to the database of halal suppliers;
• Creation of conditions for the qualitative growth of the company, namely:
• Growth in brand value. A buyer who trusts the manufacturer buys more often, more easily and more;
• Growth of business competitiveness. An organization that has been certified and operates under the Halal brand stands out from the rest;
• Increasing the level of personal responsibility of the organization in the eyes of customers. If your brand is “Halal”, then you work only with proven raw materials and with proven suppliers.

The results of an anonymous survey conducted among the partners of the ChUKKP “Committee for the Halal Standard” indicate the following:

– Increase in the target audience of the brand;

– Increased traffic outside rush hour;

– Growth of brand awareness;

— Increased loyalty among brand customers;

Thus, based on the foregoing, it becomes clear that certification “does not burden” the business, but only helps it grow and reach a new level.

Salih Pateev